Haunting Road Safety ad from New Zealand...

[martine]

Should be shown on UK TV and cinemas in my opinion.

[revian]

+1 to that. I particularly 'like' that both parties are blame takers.

[jont]

Good advert. My initial thought was it could have said something like "We all make mistakes", but given that most people will refuse to accept their own fallibility, it's probably a more powerful message for not putting that.

[Lingo]

Several powerful messages sent out there.

[TripleS]

Several powerful messages sent out there.

Maybe so, in which case would you mind listing them, so I can be sure I haven't missed something important.

[Lingo]

Sure, so the messages which came across to me were:

1. Be careful when pulling out of junctions, and be aware that other road users may be travelling at great speed;
2. If someone's looking to emerge from a junction, be aware they may pull out right in front of you so don't travel at an excessive speed and be prepared to take action if someone does pull out - in the ad you can see that the driver with priority only moves his foot onto the brake after the other car has pulled out - it does not show the driver with priority anticipating danger;
3. The importance of having a courteous attitude to fellow road users - this type of situation sadly could so easily lead for some to a 'road rage' situation;
4. The importance of setting a good example to tomorrow's drivers - you can see the boy in the back taking everything in;
5. At the end, the devastation caused by a road traffic collision at speed.

Just my thoughts.
Lingo

[martine]

Well said Lingo.

[TripleS]

Well said Lingo.

Yes indeed, thanks for a very good summary, Lingo.