The Image of Advanced Driving
Posted: Thu Nov 19, 2015 12:30 pm
Hi All
I am aware that the art of advanced driving in general does not have a great image. It has improved over the years from very "pipe and slippers" to something the masses are sort of getting....But what could we do to make it more appealing, especially to younger drivers?
The IAM have done a good job in recent years, but I still think it remains something good drivers do, to become really good drivers, whilst the "at risk" drivers have no real interest..
Its not cool
Its something my dad would do
I'm already a good driver
It doesn't give a insurance discount...does it?
etc etc etc.......
I am aware that the art of advanced driving in general does not have a great image. It has improved over the years from very "pipe and slippers" to something the masses are sort of getting....But what could we do to make it more appealing, especially to younger drivers?
The IAM have done a good job in recent years, but I still think it remains something good drivers do, to become really good drivers, whilst the "at risk" drivers have no real interest..
Its not cool
Its something my dad would do
I'm already a good driver
It doesn't give a insurance discount...does it?
etc etc etc.......