Posted: Sat Mar 17, 2007 9:25 am
How can you market "advanced driving" to an agegroup who already thinks they're the best thing since sliced bread?
Advanced Driving Discussion
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http://archive.advanceddrivinghub.com/viewtopic.php?f=1&t=1073
Micra Driver wrote:How can you market "advanced driving" to an agegroup who already thinks they're the best thing since sliced bread?
stephenperry wrote:do you think it's a waste of time? i personally think that there's no permanent cure for red mist and that you can't put an old head on young shoulders but i'm interested in folks opinions
martine wrote:The IAM (bless them) are trying to change their image to make it more modern and perhaps more appealiing to young drivers but we all need to keep banging on about the benefits of advanced road driving and that doesn't mean emphasising safety. Being a skilled road driver should be seen as cool but it's not something that will change overnight.
I don't believe it's a waste of time, I just don't see how something that is seen as an "old man thing" could possibly drag in the young guys/gals out there.stephenperry wrote:Micra Driver wrote:How can you market "advanced driving" to an agegroup who already thinks they're the best thing since sliced bread?
do you think it's a waste of time? i personally think that there's no permanent cure for red mist and that you can't put an old head on young shoulders but i'm interested in folks opinions
Micra Driver wrote:I don't believe it's a waste of time, I just don't see how something that is seen as an "old man thing" could possibly drag in the young guys/gals out there.stephenperry wrote:Micra Driver wrote:How can you market "advanced driving" to an agegroup who already thinks they're the best thing since sliced bread?
do you think it's a waste of time? i personally think that there's no permanent cure for red mist and that you can't put an old head on young shoulders but i'm interested in folks opinions
Put it this way, these reckless chavs on the road must have, at one stage or another, been good enough and 'safe' enough to pass the DSA driving test and meet the examiners expectations. Once they've passed the test, they are all too keen on exploiting their new found freedom.
One of the cheapest thrills you can have in a car is speed. Doing so in front of your mates can be like a euphoric drug, keeping the younguns comming back for more.
These types don't care for following distances, stopping distances, acceleration sense, etc etc etc. They only care that they are, as far as their mates and themselves are concerned, the dogs bollocks; the cool dude; the 'man'; all because they own and drive a car.
So these advantages wouldn't appeal to the younger guys and even if they did turn up and learn, what's stopping them from reverting back to type afterwards?
nuster100 wrote:I think it would be easy to get younger driver interested. What you need are younger observers IMO. The IAM and RoSpA also need to loose this "red light / green light" attitude too. Would go along way to shaking the image.
Jay
nuster100 wrote:Things are fairly flexible at observer level, but some of the higher ranked people have very specific views. "you must do it this way, you cant do it this way"
Jay