ADUK Archive

martine wrote:So if you were in charge of the budget for public education at the DfT - what would you spend your money on? What would be top of your list...pedestrians casualties, young drivers, cyclists, HGV, bikers - they are all 'deserving' causes but money is limited.

We have a very poor stance towards protection of all the most vulnerable on the roads.
The most vulnerable though are pedestrians and that is where I would put most money.
It would involve a chance of procedure and attitude but is IMO achievable.

Sorry, but just want to say that there was another NZ advert that I saw somewhere.

Again, it's really hard-hitting.
[youtube]https://www.youtube.com/watch?v=va1o_btLDt8[/youtube]

Now, I recall that there was an advert in particular that was produced here:
[youtube]https://www.youtube.com/watch?v=HeUX6LABCEA[/youtube]
This one I hate especially, because the end message just reinforces that "I'm not speeding, therefore I am a good driver" frame of mind.
But you can see the difference. In NZ, they have adverts that literally come out of the screen and punch you in the face, whereas the British ones are more reserved.

There have been some graphic adverts. in the UK


https://www.youtube.com/watch?v=TEVbSB2vz_8

MGF wrote:There have been some graphic adverts. in the UK

https://www.youtube.com/watch?v=va1o_btLDt8

The link is most definitely not from the UK...

'Tis now.

sussex2 wrote:

MGF wrote:There have been some graphic adverts. in the UK

https://www.youtube.com/watch?v=va1o_btLDt8

The link is most definitely not from the UK...

It most definitely is, it's got the "Think!" logo at the end.