brianhaddon wrote:dth wrote:
Members of the general public are usually astute enough to disregard the ludicrous interpretations put on the message of this particular clip as described in this thread. They understand that the faster a car is driven, the worse will be the outcome for the pedestrian that's hit. It's not rocket science.
Yes, what you say is obvious, but the object is not to hit them in the first place. What comes across from the official approach is that motorists are going to drive their vehicles into things anyway so lets slow everyone down so when they do hit things minimal damage results. None of these adverts impart the concept of varying our speed so we can always stop when conditions dictate. They merely emphasise not exceeding the limit.
Regards
Brian Haddon
Your explanation is more sane than the ones I referred to but the advert was designed to put across the obvious message which we all understand, done in such a way as to bring shock tactics to the table. Another example of this is the advert back in the early 1990s where the boy was hit and cartwheeled to his death on a busy shopping street where the car was travelling at 35mph instead of 30mph.
Appealing to drivers skills at varying speeds to suit conditions will always degenerate into an ineffective mess of opinion and questionable judgement from those drivers because many do not know enough about what they do. To suggest this to most men is like ridiculing their manhood and its abilities!!
Most drivers fail miserably at keeping decent stopping distances in front of them at any speed. To ask them to have the knowledge and will to choose safe speeds for conditions will always be problematical.
Life is not black and white - neither is driving.