Re: New IAM standards
Posted: Wed Jul 08, 2015 9:30 am
The point is that some motoring organisation could appeal to a large section of the driving public. It is just not the current IAM.
The IAM effectively asks the question, "how can we help the people that bring themselves to us?"
"If people want it, they will find it", in fact. Yeah? How's that working out for the IAM?
It could ask, "how do we entice the people that won't?" For a variety of reasons, this is evidently not going to happen. But it could.
It's interesting. First it was that noone was interested in driving. Now it's that addressing those people is hard, or they can do something else, or they probably won't be interested in this bit of driving, etcetera, so why bother, preaching to the choir is easier.
And hating marketing? Ha. If I successfully plant the idea in someone's hitherto empty head that it might be possible to enjoy driving a bit more with this 'one simple trick', and it turns out this leads to a positive realisation, a behavioural change and ultimately avoiding their prior destiny of crashing into the back of another vehicle because they didn't leave enough space, then what of marketing?
The IAM effectively asks the question, "how can we help the people that bring themselves to us?"
"If people want it, they will find it", in fact. Yeah? How's that working out for the IAM?
It could ask, "how do we entice the people that won't?" For a variety of reasons, this is evidently not going to happen. But it could.
It's interesting. First it was that noone was interested in driving. Now it's that addressing those people is hard, or they can do something else, or they probably won't be interested in this bit of driving, etcetera, so why bother, preaching to the choir is easier.
And hating marketing? Ha. If I successfully plant the idea in someone's hitherto empty head that it might be possible to enjoy driving a bit more with this 'one simple trick', and it turns out this leads to a positive realisation, a behavioural change and ultimately avoiding their prior destiny of crashing into the back of another vehicle because they didn't leave enough space, then what of marketing?